PHILIPS

Eyefi has developed an information portal for Philips. On this site, MyShop can provide marketing campaigns and product information specifically for the purchase-entitled individuals within Philips. From the portal it is possible directly to log in to the Philips e-shop where Philips employees from various European countries can purchase products. Since the portal is only accessible via a special purchase-entitled code, the website is only accessible to Philips personnel. This way Philips can run a clearly separate online marketing strategy for internal communication.
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